Tate Hertel

Your Brand. My Engineering. Shared Revenue.

A partnership model built for content creators.

You've built an audience that trusts you. I build the app they'll use — fully branded for you, fully maintained by me. You focus on content and promotion. I handle every line of code, every deployment, every server. Revenue is split on profit, not gross — so we both succeed when the app succeeds.

The Model

The model is designed so you can focus entirely on your audience and content. Everything else is handled.

Profit-Based Split

Revenue is split on profit, not gross. Costs come off the top first — so we both succeed when the app succeeds.

Zero Technical Work

You never touch code, servers, or deployments. I handle architecture, hosting, maintenance, updates, and monitoring.

Fully Branded

Your domain, your colors, your identity. The app looks and feels like yours — because it is.

Fast Turnaround

I move quickly without cutting corners. You see real progress throughout the build — not just a big reveal at the end.

How It Works

1

We Talk

Tell me about your audience and what they'd actually use. No pitch decks — just a real conversation about the product.

2

I Build It

Full architecture, design, and development. You see progress throughout. You never touch code.

3

You Launch

I handle deployment, hosting, monitoring, and maintenance. You tell your audience about it.

4

We Split Revenue

Revenue is split on profit. Terms agreed upfront. Full transparency on numbers.

What I Handle

  • Full architecture and system design
  • UI/UX design and implementation
  • Hosting, deployment, and CI/CD
  • Monitoring, error tracking, and alerting
  • Ongoing maintenance and feature updates
  • Payment processing and payouts

What You Do

  • Tell me about your audience
  • Provide brand assets (logo, colors, etc.)
  • Promote the app to your audience

Common Questions

What does it cost me?

Nothing upfront. I build the app and we split the profit it generates. If it doesn't make money, neither do I.

How long does it take?

Varies by project. We scope it together and agree on a timeline before starting. I ship progress throughout, not all at once at the end.

Do I need to know anything technical?

No. I handle everything — architecture, hosting, maintenance, updates. You create content and promote.

What if my audience is still small?

Engagement matters more than size. If your audience trusts you, they'll use an app with your name on it. We can start simple and scale.

What kind of apps can you build?

Anything web-based. Tools, trackers, generators, dashboards, creative platforms — if it runs in a browser, I can build it.

How does the revenue split work?

We agree on a split before starting. Revenue is split on profit, not gross — so costs come off the top first. I handle payment processing and payouts happen monthly. Full transparency on numbers.

Ready to Build?

No pitch decks. No commitment. Just a conversation about your audience and what they'd actually use.