Tate Hertel
Full-Stack Engineer
I started building because I was frustrated by the gap between what software promises and what it actually delivers. Most web platforms are either beautiful but shallow, or powerful but unusable. I build things that are both — engineered to handle real complexity, designed so real people can use them.
My work lives at the intersection of hard engineering problems and real user needs. TheMarketBug required building a custom charting engine from scratch because no existing library could handle the rendering speed and data throughput. CodingBugLabs required abstracting three completely different ML pipelines into one cohesive interface. These aren't problems you solve with a framework — they require understanding the domain deeply and building the right thing.
Beyond my own products, I work with content creators to build white-label applications for their audiences. The model is simple: I build and maintain the app, they promote it, we split the profit. It's a way to apply engineering skill to help creators build lasting revenue streams beyond merch and sponsorships.
How I Approach Building
Understand before building
I spend time understanding the domain and the user before making architecture decisions. For TheMarketBug, that meant understanding how financial data flows, why existing charting libraries fail at high update frequencies, and what traders actually need to see on screen.
Build what's needed, not what's trendy
I choose tools based on the problem, not what's on the front page of Hacker News. Sometimes that means Next.js. Sometimes it means a custom Canvas rendering engine. The right tool is the one that solves the problem reliably.
Ship, maintain, iterate
Shipping is the beginning, not the end. Both of my platforms are live, serving real users, and I continue to improve them. That means real monitoring, real error handling, real performance optimization.
Currently
Currently focused on scaling CodingBugLabs' GPU workload management and exploring new partnership opportunities with content creators in the fitness and productivity spaces. Always interested in hearing about new problems worth solving.
Technical Skills
Languages & Frameworks
Data & Infrastructure
Specialties
Want to Work Together?
I'm always interested in hearing about new projects and opportunities. Let's talk about what we can build.